Rebuilding Eastern Kentucky: Why We Keep Going Back

Richard Grier • July 16, 2025

We didn’t expect to return to Eastern Kentucky again and again. But once we went the first time, we couldn’t not go back.


It started with one call. Then another. Then a network of partners and homeowners who needed help—and trusted us to show up.


Since that first trip, our team has returned every year to help rebuild homes, schools, and lives. It’s become part of who we are, even as our team grew and new people joined in. And through it, I’ve learned some of the most important lessons of my leadership journey.




Lesson 1: True Leadership Shows Up More Than Once

Anyone can make a one-time donation or a one-time trip. But recovery takes years and consistency builds credibility.


People first, always. That’s what we, at Hard Hat Housing, believe in, and that’s why we kept coming back. We weren't just offering services, we were offering stability and putting those affected in Eastern Kentucky first.




Lesson 2: Process Is Born From Pressure

Some of our most effective systems—our housing playbooks, our emergency workflows, our communication checklists—were forged in the fires of this rebuild.


When things broke down, we fixed them. When teams hit roadblocks, we made better maps.


What we use in Eastern Kentucky, we now use company-wide.




Lesson 3: Trust Is Built Face-to-Face

In a world of automation and AI, boots on the ground still matter.


I’ve stood in living rooms caked in mud and helped crews load lumber. I’ve shared meals with local families who gave up their homes so we could house ours.


Those moments change you. And they remind you: leadership is a lot less about talking, and a lot more about showing up when it counts.


We keep going back to Eastern Kentucky because it reminds us of what really matters—people, purpose, and progress. One house at a time.





Richard Grier

Richard Grier

As CEO of Hard Hat Housing, Richard brings years of hands-on experience in business leadership, crew logistics, and service-driven growth. Known for his steady leadership and big-picture thinking, Richard shares practical takeaways for anyone building teams, managing operations, or navigating the housing side of construction.

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